Cunning Communications was tasked with developing a launch event for the opening of Yotel to showcase the hotel’s unique room design, impressive public spaces and situate the international brand within New York City’s unique cultural landscape.

The Yotel Festival: 100 Under 2 featured 100 simultaneous 2-minute performances in 100 rooms of Yotel.

Performances spanned five genres, including music, dance, comedy, craft, and interactive experience. All of the performers were carefully selected by Cunning in collaboration with five leading curators in each of the featured genres.

Chelsea worked on concept development and led art direction and design for the production, by Cunning.