Cheez-It Aged By Audio
Harnessing the immense power of sound waves to transform the world around us has always intrigued scientists. At Bern University, Switzerland, a groundbreaking study revealed that music has the ability to alter the taste of cheese during the aging process. This remarkable study got some sound-obsessed marketers thinking further. A small but mightily influential discovery for sound-obsessed marketers.
We partnered up with Leo Burnett to create a limited edition run of Cheez-Its that were aged with hip-hop music. Leveraging Pandora's vast collection and expert curation, we carefully crafted the definitive hip-hop sound that would serenade the wheels of cheese, essential ingredients in this iconic snack. Transducers amplified beats and giant wheels of cheese got down to hip hop legends for 6 months, 24/7. The campaign extended its reach across the SiriusXM media network, various social platforms, and even included a range of branded swag. The campaign swept the 2023 awards circuit with 7x Addys, 4x Effies and 3x Shortlists for The One Show.
Curious about the tunes? Check out the mixtape here.
We partnered up with Leo Burnett to create a limited edition run of Cheez-Its that were aged with hip-hop music. Leveraging Pandora's vast collection and expert curation, we carefully crafted the definitive hip-hop sound that would serenade the wheels of cheese, essential ingredients in this iconic snack. Transducers amplified beats and giant wheels of cheese got down to hip hop legends for 6 months, 24/7. The campaign extended its reach across the SiriusXM media network, various social platforms, and even included a range of branded swag. The campaign swept the 2023 awards circuit with 7x Addys, 4x Effies and 3x Shortlists for The One Show.
Curious about the tunes? Check out the mixtape here.
Audio is Magic
Award-winning multi-sensory, immersive experience that takes audiences on a prolific journey about how and why audio is such a pivotal marketing channel. We demonstrate why congruence is key, explain wtf psychoacoustics are, outline a history of technology in audio as a comms channel that leads up to the inevitable adventure with AI. Chelsea led creative development, oversaw scripting and managed audio producers to build this new platform for Studio Resonate content and multi-year storytelling. She took it on the road and has presented it in multiple countries for C-Suite and executive audiences.
Designed for B2B audiences, this 45mins theatrical performance has been presented at Cannes, CES, NYC’s House of Sound for the CES press announcementm, and was the inspiration behind an episode of Ad Infinitum. It’s giving fun and whimsy but hiding behind the magic are solid creative and marketing lessons.
Designed for B2B audiences, this 45mins theatrical performance has been presented at Cannes, CES, NYC’s House of Sound for the CES press announcementm, and was the inspiration behind an episode of Ad Infinitum. It’s giving fun and whimsy but hiding behind the magic are solid creative and marketing lessons.
Soundbar
A menu that allows your drink choices to be guided by your ears. This happy-hour experience allows guests to be taken on a sonic journey whose destination is the palate.
At a freestanding kiosk, guests choose cocktails based on the soundscape that most resonates with their mood. This approach creates an unforgettable exploration of the senses, pushing the boundaries of conventional menu choices and bar experiences.
Chelsea led the creative concepting of the Soundbar platform, directed digital design and copy for the digital and physical installations. Soundbar debuted at Cannes Lions 2024 and is currently on tour across the US.