Voices of Sonic Diversity
Voices of Sonic Diversity
Stand for Sonic Diversity is an initiative created by Studio Resonate to challenge the audio advertising industry standard of white voices as default. This practice within voice casting perpetuates sonic color lines and marginalizes voices of color. Since mid-2020, Studio Resonate has changed their voice casting practices and established a public initiative to invite other brands and agencies to take the pledge.
Voices of Sonic Diversity is a video and audio piece to promote the campaign and hear from voice actors of color on their perspectives and experience within the industry.
The Stand for Sonic Diversity was created by Roger Gehrmann and Steve Keller with support from the Studio Resonate team.
The Voices of Sonic Diversity interviews and the resulting audio pieces were edited by Chelsea, with support from Studio Resonate. Chelsea led creative direction on the accompanying animation.
Voices of Sonic Diversity is a video and audio piece to promote the campaign and hear from voice actors of color on their perspectives and experience within the industry.
The Stand for Sonic Diversity was created by Roger Gehrmann and Steve Keller with support from the Studio Resonate team.
The Voices of Sonic Diversity interviews and the resulting audio pieces were edited by Chelsea, with support from Studio Resonate. Chelsea led creative direction on the accompanying animation.
Giving a Voice to Small Business
With pandemic lockdowns and closures disproportionately affecting small businesses, American Express created a program to incentivize spending with minority-owned retailers and restaurants in local communities.
To promote this cardmember benefit, Studio Resonate created an audio campaign highlighting the real people behind shuttered storefronts. We featured 30 small business owners across 10 major cities, merchants were interviewed remotely to create an honest, editorial-style campaign. This labor-intensive process allowed the interviewer to connect emotionally with business owners, whose authentic voices amplified the power of connection, delivering heartfelt and moving spots.
Radio Mercury Awards finalist - Purpose Driven Spot.
Interviews led and final edit by Chelsea, production and support by the Studio Resonate production department.
To promote this cardmember benefit, Studio Resonate created an audio campaign highlighting the real people behind shuttered storefronts. We featured 30 small business owners across 10 major cities, merchants were interviewed remotely to create an honest, editorial-style campaign. This labor-intensive process allowed the interviewer to connect emotionally with business owners, whose authentic voices amplified the power of connection, delivering heartfelt and moving spots.
Radio Mercury Awards finalist - Purpose Driven Spot.
Interviews led and final edit by Chelsea, production and support by the Studio Resonate production department.
Flavor DJ
To promote Propel’s new electrolyte enhanced water, Studio Resonate created a crossmodal experience using sound to impact the perception of flavor. At Propel Sound Boost stations, listeners could engage with an interactive sound experience and discover a new relationship between the senses.
Chelsea assisted with creative direction, supporting Steve Keller who led Studio Resonate’s production department.
Chelsea assisted with creative direction, supporting Steve Keller who led Studio Resonate’s production department.