Chelsea Jade Campbell

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Reaching Influencers

To expand Under Armour’s cultural reach and influence outside of the fitness realm, Endeavor developed an influencer program targeting groundbreaking women passionate about fitness and dedicated to pursuing excellence in their careers.

To reach these consumers, we designed and produced a monthly inspiration box packaged and delivered to a targeted list of prominent female influencers and healthy lifestyle advocates with robust followings on social media. In addition to a luxuriously modern guidebook helping influencers stylishly promote the brand, the box featured different apparel and gift vouchers for local gyms every month.

With a white and holographic silver color palette, the box’s design was clean and minimalist – matching the changing luxury contents of each monthly box and evoking a timeless femininity. When opened, the box fell flat, allowing the influencers to document and display its contents for their social followings – helping UA connect with a new, aspirational audience of passionate women.

Creative direction was led by Chelsea, production and support from partner teams within Endeavor.
© Chelsea Jade Campbell 2023
Amsterdam, NL