Rally On The River
Rally On The River was the launch event for American Express' sponsorship of the 2015 US Open featuring Maria Sharapova, John Isner, Monica Puig and Kevin James. This experiential takeover of Pier 97 projected real-time graphic animations, fluid dynamics and particle explosions on a wall of water overlooking the Hudson River.
Chelsea brought this epic waterfront experience to life at Momentum Worldwide in collaboration with Bionic League. Produced by Momentum Worldwide, Volvox Labs & PMK BNC.
Chelsea brought this epic waterfront experience to life at Momentum Worldwide in collaboration with Bionic League. Produced by Momentum Worldwide, Volvox Labs & PMK BNC.
Flavor DJ
To promote Propel’s new electrolyte enhanced water, Studio Resonate created a crossmodal experience using sound to impact the perception of flavor. At Propel Sound Boost stations, listeners could engage with an interactive sound experience and discover a new relationship between the senses.
The Art of Innovation
Launched as part of their global rebrand, the Art of Innovation installation takes guests through the emotional journey of staying in a renovated Marriott Hotels property. Focusing on four states of mind, it moves users through unique visual and sensory experiences designed to evoke feelings of relaxation, inspiration, change and accomplishment.
Elegantly designed and warmly inviting, the intuitive platform uses innovative bio sensors and digital mapping to translate easily across different cultures without requiring modification – only further enhancing the renewed Marriott’s localized, modern presence in its local communities around the world.
Responsible for conception, ideation and creative development, Chelsea led creative direction from pitch to production. She managed a team of strategists, art directors, 3D designers, production partners and, of course, clients.
Elegantly designed and warmly inviting, the intuitive platform uses innovative bio sensors and digital mapping to translate easily across different cultures without requiring modification – only further enhancing the renewed Marriott’s localized, modern presence in its local communities around the world.
Responsible for conception, ideation and creative development, Chelsea led creative direction from pitch to production. She managed a team of strategists, art directors, 3D designers, production partners and, of course, clients.
Cheez-It Aged By Audio
Harnessing the immense power of sound waves to transform the world around us has always intrigued scientists. At Bern University, Switzerland, a groundbreaking study revealed that music has the ability to alter the taste of cheese during the aging process. This remarkable study got some sound-obsessed marketers thinking further. A small but mightily influential discovery for sound-obsessed marketers.
We partnered up with Leo Burnett to create a limited edition run of Cheez-Its that were aged with hip-hop music. Leveraging Pandora's vast collection and expert curation, we carefully crafted the definitive hip-hop sound that would serenade the wheels of cheese, essential ingredients in this iconic snack. Transducers amplified beats and giant wheels of cheese got down to hip hop legends for 6 months, 24/7. The campaign extended its reach across the SiriusXM media network, various social platforms, and even included a range of branded swag. The campaign swept the 2023 awards circuit with 7x Addys, 4x Effies and 3x Shortlists for The One Show.
Curious about the tunes? Check out the mixtape here.
We partnered up with Leo Burnett to create a limited edition run of Cheez-Its that were aged with hip-hop music. Leveraging Pandora's vast collection and expert curation, we carefully crafted the definitive hip-hop sound that would serenade the wheels of cheese, essential ingredients in this iconic snack. Transducers amplified beats and giant wheels of cheese got down to hip hop legends for 6 months, 24/7. The campaign extended its reach across the SiriusXM media network, various social platforms, and even included a range of branded swag. The campaign swept the 2023 awards circuit with 7x Addys, 4x Effies and 3x Shortlists for The One Show.
Curious about the tunes? Check out the mixtape here.
Audio is Magic
Award-winning multi-sensory, immersive experience that takes audiences on a prolific journey about how and why audio is such a pivotal marketing channel. We demonstrate why congruence is key, explain wtf psychoacoustics are, outline a history of technology in audio as a comms channel that leads up to the inevitable adventure with AI. Chelsea led creative development, oversaw scripting and managed audio producers to build this new platform for Studio Resonate content and multi-year storytelling. She took it on the road and has presented it in multiple countries for C-Suite and executive audiences.
Designed for B2B audiences, this 45mins theatrical performance has been presented at Cannes, CES, NYC’s House of Sound for the CES press announcementm, and was the inspiration behind an episode of Ad Infinitum. It’s giving fun and whimsy but hiding behind the magic are solid creative and marketing lessons.
Designed for B2B audiences, this 45mins theatrical performance has been presented at Cannes, CES, NYC’s House of Sound for the CES press announcementm, and was the inspiration behind an episode of Ad Infinitum. It’s giving fun and whimsy but hiding behind the magic are solid creative and marketing lessons.
Soundbar
A menu that allows your drink choices to be guided by your ears. This happy-hour experience allows guests to be taken on a sonic journey whose destination is the palate.
At a freestanding kiosk, guests choose cocktails based on the soundscape that most resonates with their mood. This approach creates an unforgettable exploration of the senses, pushing the boundaries of conventional menu choices and bar experiences.
Chelsea led the creative concepting of the Soundbar platform, directed digital design and copy for the digital and physical installations. Soundbar debuted at Cannes Lions 2024 and is currently on tour across the US.
De Nolet by Ketel One
To demonstrate the rich history behind Ketel One, we created an eye-catching, multi-sensory experiential activation. Visitors learnt about the brands craftsmanship and the Nolet family’s 11 generations of legacy and gin distilling. All presented alongside music, art, and dance performances.
The space was marked by a 45’ copper windmill, whose modern design was inspired by the Nolet windmill in Schiedem, Holland. The copper facade referenced the copper pot still number 1 - a distinctive and defining feature of Ketel One’s distilation process. With the exteriors nocturnal illumination, this installation became a dramatic addition to local horizons across the country during its tour. Creative direction and design led by Chelsea, produced in collaboration with Square Design Inc.
The space was marked by a 45’ copper windmill, whose modern design was inspired by the Nolet windmill in Schiedem, Holland. The copper facade referenced the copper pot still number 1 - a distinctive and defining feature of Ketel One’s distilation process. With the exteriors nocturnal illumination, this installation became a dramatic addition to local horizons across the country during its tour. Creative direction and design led by Chelsea, produced in collaboration with Square Design Inc.
In 2013, De Nolet launched at Art Basel Miami with a three day program of artist performances curated by Monkey Town, whose signature cube made its debut at the world renowned art fair. Evening performances featured Prince Rama, Sean El. C Leonardo, and RAFT. Daytime programming was an open studio environment, revealing the process behind the artists' craft.
In 2014, De Nolet visited SXSW and featured performances by Caveman, Wild Cub, and The Echo Friendly.
In 2015, De Nolet wrapped the tour in NYC with cocktails by Jeff Bell and performances by Blood Orange, and Mothxr.
In 2014, De Nolet visited SXSW and featured performances by Caveman, Wild Cub, and The Echo Friendly.
In 2015, De Nolet wrapped the tour in NYC with cocktails by Jeff Bell and performances by Blood Orange, and Mothxr.
Voices of Sonic Diversity
Voices of Sonic Diversity
Stand for Sonic Diversity is an initiative created by Studio Resonate to challenge the audio advertising industry standard of white voices as default. This practice within voice casting perpetuates sonic color lines and marginalizes voices of color. Since mid-2020, Studio Resonate has changed their voice casting practices and established a public initiative to invite other brands and agencies to take the pledge.
Voices of Sonic Diversity is a video and audio piece to promote the campaign and hear from voice actors of color on their perspectives and experience within the industry.
The Stand for Sonic Diversity was created by Studio Resonate. Chelsea led creative direction for audio and digital design, leading a team of art directors, developers, and audio producers.
Voices of Sonic Diversity is a video and audio piece to promote the campaign and hear from voice actors of color on their perspectives and experience within the industry.
The Stand for Sonic Diversity was created by Studio Resonate. Chelsea led creative direction for audio and digital design, leading a team of art directors, developers, and audio producers.