Conceived and executed guerrilla campaign to secure interview with elusive street artist Banksy in 2006, using his own medium against him - flyposting ambiguous messages that turned traditional journalism limitations into a creative advantage.

Role: Creative Strategist & Campaign Lead

Insight: Traditional media credentials wouldn't get me anywhere near underground artists like Banksy - but showing up in his world using flyposters (the medium he publicly hates but mirrors in his stencil work) could prove I actually understood what he was about.

My Approach: Flipped the traditional journalism approach by using flyposting instead of press credentials to reach an inaccessible subject on his own turf. Created intentionally ambiguous campaign messaging designed to intrigue Banksy rather than make obvious interview requests. Leveraged medium irony - using advertising (which he despises) to mirror his own stencil techniques that reference wheat-pasted flyposters. Proved entrepreneurial execution showing ability to identify opportunities and execute innovative solutions independently by managing all production and placement across London.

Results:

• Successfully generated buzz and response from the world's most elusive artist through authentic creative approach
• Created unexpected cultural conversation when campaign was misinterpreted as being from Banksy, generating fascinating voicemails as cultural barometer
• Proved strategic creative thinking could solve impossible access problems through genuine understanding of subject and medium
• Demonstrated entrepreneurial spirit executing innovative solution independently while still a student