Cunning Communications was tasked with developing the US brand launch for Yotel; showcasing the hotel’s unique room design, impressive public spaces and situating the global brand within New York City’s unique cultural landscape.

The Yotel Festival: 100 Under 2 featured 100 simultaneous 2-minute performances in 100 rooms of the hotel.

Performances spanned five genres, including music, dance, comedy, craft, and interactive experience. All of the performers were carefully selected by Cunning in collaboration with five leading curators in each of the featured genres.

Chelsea worked on concept development and led art direction and design for the production, by Cunning.