Soundbar

Studio Resonate built a bar experience that allows your drink choices to be guided by your ears, demonstrating the influence of audio upon consumer behavior. Created a toolkit that sales partners could activate independently while showcasing Studio Resonate's unique combination of audio creativity and experiential expertise without additional staff on the ground.

Role: Creative director. Managed integrated team of brand designers, copywriters, UX designers, and audio producers while coordinating with sales, product, and ad tech stakeholders.

Insight: Sales partners needed a non-presentation format to communicate the value of audio, while differentiating themselves from competitors like iHeart and Spotify, who lack robust internal creative teams.

My Approach: Led creative concepting for crossmodal menu platform, pairing drinks with sound for sonic mood matching. Directed digital design and copy for both digital interface and physical installation components. Served as on-site creative lead for major event activations ensuring consistent brand experience

Results: Exposed hundreds of guests across multiple international markets to the crossmodal power of sound on taste. Generated multiple business leads and RFPs demonstrating tangible sales impact from the experiential approach. Created scalable toolkit enabling sales partners to activate independently without creative team presence, saving extensive resources without negative business impact. Renewed client interest in audio by proving practical application beyond traditional advertising presentations.