Michelob Ultra's Summer Series saw the brand partner with 18 fitness influencers for content creation and experiential activations. To establish themselves in the active lifestyle category we created sponsored posts, "warm up" events across the country, and title sponsorships of athletic events.

With 800K impressions, 600K engagements and over 200 pieces of content, year one was a resounding success and the program was extended for summer 2018.

Creative direction, including vendor management and on-site activation oversight, was led by Chelsea.