The Art of Innovation
Led creative direction for Marriott's global rebrand centerpiece, managing cross-disciplinary teams and production partners to design and build a culturally-adaptive installation that launched across multiple international markets.
Role: Creative director managing designers, 3D developers, fabricators, and on-site production.
Insight: A single Marriott location services guests seeking vastly different experiences - from relaxation to productivity - yet must deliver memorable luxury without requiring additional staff.
My Approach: Developed a framework of four emotional states (relaxation, inspiration, growth, productivity) that addressed diverse motivations for travel. Led integrated team of strategists, art directors, 3D designers, and production partners across 18-month timeline - from pitch to installation. Pioneered bio-sensor integration with digital mapping to create personalized experiences without staff intervention. Managed complex stakeholder alignment between Marriott global brand team, creative agencies, and regional market requirements
Results: Successfully launched across multiple international markets with zero cultural modifications required. Enhanced Marriott's positioning as innovation leader during critical rebrand period, with positive internal feedback from executive leadership. Created replicable framework for personalized guest experiences requiring no additional on-site staffing, allowing the installation to run for an extended period.
Role: Creative director managing designers, 3D developers, fabricators, and on-site production.
Insight: A single Marriott location services guests seeking vastly different experiences - from relaxation to productivity - yet must deliver memorable luxury without requiring additional staff.
My Approach: Developed a framework of four emotional states (relaxation, inspiration, growth, productivity) that addressed diverse motivations for travel. Led integrated team of strategists, art directors, 3D designers, and production partners across 18-month timeline - from pitch to installation. Pioneered bio-sensor integration with digital mapping to create personalized experiences without staff intervention. Managed complex stakeholder alignment between Marriott global brand team, creative agencies, and regional market requirements
Results: Successfully launched across multiple international markets with zero cultural modifications required. Enhanced Marriott's positioning as innovation leader during critical rebrand period, with positive internal feedback from executive leadership. Created replicable framework for personalized guest experiences requiring no additional on-site staffing, allowing the installation to run for an extended period.