Chelsea Jade Campbell

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	<title>Chelsea Jade Campbell</title>
	<link>https://chelseajadecampbell.com</link>
	<description>Chelsea Jade Campbell</description>
	<pubDate>Fri, 07 Feb 2025 15:48:41 +0000</pubDate>
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		<title>About</title>
				
		<link>https://chelseajadecampbell.com/About</link>

		<pubDate>Wed, 07 Mar 2012 04:43:33 +0000</pubDate>

		<dc:creator>Chelsea Jade Campbell</dc:creator>

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Chelsea Jade Campbell builds creative departments, and has fun doing it. Her leadership philosophy is simple: trust. Teams that trust each other enough to make mistakes together are brave enough to create something new. Brave work, backed by strategy, is what ultimately moves the business. Over 15 years across New York, London and Amsterdam, Chelsea has turned that belief into proof: a production department transformed into a creative agency with 24 award wins and 94% team retention, experiential activations reaching over a billion impressions, and creative programs supporting $200M+ in partnerships. In the age of AI, she believes distinctiveness comes from courage, not automation.


Chelsea currently leads the creative department at Qindle, a strategic design and innovation agency. In this role, she works with c-suite clients to solve strategic business challenges with design solutions. The blend of innovation and creativity, applied across pioneering industries, positions Qindle at the board-room level for impact and influence. Chelsea currently oversees the 2D, 3D, video, and motion work for clients in semi-conductor, quantum computing, and AI technology industries.&#38;nbsp;


As a thought leader featured in Adweek, The New York Times, and The Guardian, and as a speaker at Cannes, CES, and AdWeek, Chelsea bridges creative vision with business strategy through storytelling that moves people. Raised in London, she spent over a decade in NYC before relocating to Amsterdam. &#38;nbsp;She doesn't know what the future looks like, but she is working at the edge of the present.


Say hello at chelseajadecampbell@gmail.com 


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		<title>Work</title>
				
		<link>https://chelseajadecampbell.com/Work-1</link>

		<pubDate>Fri, 15 Oct 2021 13:05:26 +0000</pubDate>

		<dc:creator>Chelsea Jade Campbell</dc:creator>

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		<title>Home Page</title>
				
		<link>https://chelseajadecampbell.com/Home-Page</link>

		<pubDate>Thu, 03 Feb 2022 19:55:13 +0000</pubDate>

		<dc:creator>Chelsea Jade Campbell</dc:creator>

		<guid isPermaLink="true">https://chelseajadecampbell.com/Home-Page</guid>

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		<title>AMEX &#124; Rally on the River </title>
				
		<link>https://chelseajadecampbell.com/AMEX-Rally-on-the-River</link>

		<pubDate>Tue, 08 Sep 2020 00:54:55 +0000</pubDate>

		<dc:creator>Chelsea Jade Campbell</dc:creator>

		<guid isPermaLink="true">https://chelseajadecampbell.com/AMEX-Rally-on-the-River</guid>

		<description>
	Rally On The River

	
	Led cross-functional team of 15+ creatives to deliver American Express' most ambitious experiential activation, creating US Open presence in Manhattan and generating pre-tournament buzz outside of category-specific news channels.&#38;nbsp;Role: Creative Director


Insight: The tournament takes place far outside of the city, no brand was owning the US Open in Manhattan.&#38;nbsp;

My Approach: Led development of innovative technology to create a first of it’s kind hydro-interactive tennis experience with top-tier talent. Coordinated complex production across Momentum Worldwide (creative agency), Volvox Labs (digital technology), &#38;amp; PMK BNC (PR) partnerships. 
Custom-made rackets activated real-time graphic animations utilising fluid dynamics, and particle explosions against a 40’ x 60’ wall of water. With a live soundtrack by Chromeo, this content was edited on-site to be released immediately.&#38;nbsp;

Results: American Express was the first brand to own the US Open in Manhattan, with AMEX talent (Maria Sharapova, John Isner, Monica Puig) dominating the conversation before the tournament had kicked off. 
Generated significant PR coverage positioning Amex as an innovation leader in sports sponsorship, creating a&#38;nbsp;new benchmark for experiential sports marketing.


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		<title>Marriott &#124; The Art of Innovation</title>
				
		<link>https://chelseajadecampbell.com/Marriott-The-Art-of-Innovation</link>

		<pubDate>Tue, 08 Sep 2020 00:54:50 +0000</pubDate>

		<dc:creator>Chelsea Jade Campbell</dc:creator>

		<guid isPermaLink="true">https://chelseajadecampbell.com/Marriott-The-Art-of-Innovation</guid>

		<description>
	The Art of Innovation

	Led creative direction for Marriott's global rebrand centerpiece, managing cross-disciplinary teams and production partners to design and build a culturally-adaptive installation that launched across multiple international markets.
Role: Creative director managing designers, 3D developers, fabricators, and on-site production.&#38;nbsp;
Insight: A single Marriott location services guests seeking vastly different experiences - from relaxation to productivity - yet must deliver memorable luxury without requiring additional staff.
My Approach:&#38;nbsp;Developed a framework of four emotional states (relaxation, inspiration, growth, productivity) that addressed diverse motivations for travel.&#38;nbsp;Led integrated team of strategists, art directors, 3D designers, and production partners across 18-month timeline - from pitch to installation.&#38;nbsp;Pioneered bio-sensor integration with digital mapping to create personalized experiences without staff intervention.&#38;nbsp;Managed complex stakeholder alignment between Marriott global brand team, creative agencies, and regional market requirements
Results:&#38;nbsp;Successfully launched across multiple international markets with zero cultural modifications required.&#38;nbsp;Enhanced Marriott's positioning as innovation leader during critical rebrand period, with positive internal feedback from executive leadership.&#38;nbsp;Created replicable framework for personalized guest experiences requiring no additional on-site staffing, allowing the installation to run for an extended period.&#38;nbsp;
	
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		<title>SiriusXM &#124; Audio is Magic</title>
				
		<link>https://chelseajadecampbell.com/SiriusXM-Audio-is-Magic</link>

		<pubDate>Fri, 07 Feb 2025 15:48:41 +0000</pubDate>

		<dc:creator>Chelsea Jade Campbell</dc:creator>

		<guid isPermaLink="true">https://chelseajadecampbell.com/SiriusXM-Audio-is-Magic</guid>

		<description>Audio is Magic
	This award-winning B2B experience was designed to educate high-level stakeholders (C-suite, executive level) about audio's underutilised power in a captivating 40-minute theatrical performance.&#38;nbsp;


Role: Creative director, content lead, lead presenter. Managed designers (brand, UX, experiential), audio producers, and on-site production.
Insight:&#38;nbsp;&#38;nbsp;Audiences spend 33% of their media time with audio, but audio only accounts for 8% of media budgets (WARC, 2024). Additionally, clients often considered it only for lower funnel advertising. We needed an educational experience that could stand out at tent-pole events (CES, Cannes) where attention was fiercely fought for.My Approach: Built multi-year content strategy for Studio Resonate to connect with audiences.&#38;nbsp;Managed audio producers and visual designers to create new brand platform.&#38;nbsp;Led creative development and scripting for multi-sensory experience explaining aural phenomena (psychoacoustics, congruence) and audio technology evolution.  
Created theatrical performance format that gives fun and whimsy while hiding solid creative and marketing lessons behind the magic.&#38;nbsp;Took experience on the road presenting to C-Suite and executive audiences across multiple international markets


Results: Generated multi-million revenue streams as a result of educational impact. Inspired episode of Ad Infinitum (podcast) demonstrating thought leadership impact beyond direct presentations.&#38;nbsp;Established new platform for Studio Resonate's ongoing B2B content and storytelling strategy.&#38;nbsp;Successfully educated high-level stakeholders on audio's strategic marketing potential across multiple channels to have positive financial impact.

	
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		<title>Cheez-It &#124; Aged by Audio</title>
				
		<link>https://chelseajadecampbell.com/Cheez-It-Aged-by-Audio</link>

		<pubDate>Thu, 13 Jul 2023 02:27:05 +0000</pubDate>

		<dc:creator>Chelsea Jade Campbell</dc:creator>

		<guid isPermaLink="true">https://chelseajadecampbell.com/Cheez-It-Aged-by-Audio</guid>

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Cheez-It Aged By Audio


	What does hip hop taste like? That’s what we asked ourselves before partnering with Leo Burnett to create the most awarded Cheez-It campaign in brand history. Led breakthrough campaign strategy and activation plans connecting scientific research to brand differentiation. in a competitive snack market where the brand was losing share and relevance.&#38;nbsp;
Role: Creative Director
Insight:&#38;nbsp;Cheez-It was losing market share to "healthier" competitors using artificial cheese. We found a way to celebrate Cheez-It's real cheese craftsmanship while reconnecting with audiences and creating cultural relevance.


My Approach:&#38;nbsp;Leveraged Bern University research connecting music's ability to alter cheese taste during aging, translating science into a competitive asset. Over 6 months, transducers amplified hip hop music under giant, aging cheese wheels.&#38;nbsp;Extended campaign reach across SiriusXM media network, social platforms, and branded merchandise.

Results:&#38;nbsp;Swept 2023 awards circuit: 7x Addys, 4x Effies, 3x One Show shortlists.&#38;nbsp;Created first-of-its-kind crossmodal experience connecting sound and taste in snack marketing.&#38;nbsp;Generated significant media attention and consumer engagement across multiple platforms.&#38;nbsp;Established new benchmark for scientific innovation in food brand marketing
Curious about the tunes?&#38;nbsp;Check out the mixtape here (US only).
	

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		<title>Propel &#124; Flavor DJ</title>
				
		<link>https://chelseajadecampbell.com/Propel-Flavor-DJ</link>

		<pubDate>Sun, 17 Oct 2021 20:33:26 +0000</pubDate>

		<dc:creator>Chelsea Jade Campbell</dc:creator>

		<guid isPermaLink="true">https://chelseajadecampbell.com/Propel-Flavor-DJ</guid>

		<description>
	Flavor DJ

	
	Directed innovative crossmodal brand experience for Propel's electrolyte water launch, leading the team to create differentiated positioning in a competitive sports drink category.
Role: Creative Director &#38;amp; Team Lead
 

Insight: Sound can be used to influence the perception of taste using crossmodal science, and no brand was exploring.

My Approach:&#38;nbsp;Identified crossmodal science opportunity to create first-of-its-kind sound-to-taste experience in beverage category. &#38;nbsp;Led multidisciplinary team of UX designers, developers, and audio engineers to build interactive digital interface.


Results:&#38;nbsp;National tour reached 4 markets with Sound Boost stations at major events.&#38;nbsp;Digital extension drove online engagement through SKU-promoted destination site.&#38;nbsp;Category innovation established Propel as technology-forward brand in traditional sports drink space.&#38;nbsp;Consumer insights generated data on crossmodal preferences to inspire published research within this area.


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		<title>SiriusXM &#124; Soundbar</title>
				
		<link>https://chelseajadecampbell.com/SiriusXM-Soundbar</link>

		<pubDate>Fri, 07 Feb 2025 13:51:52 +0000</pubDate>

		<dc:creator>Chelsea Jade Campbell</dc:creator>

		<guid isPermaLink="true">https://chelseajadecampbell.com/SiriusXM-Soundbar</guid>

		<description>
	SoundbarStudio Resonate built a bar experience that allows your drink choices to be guided by your ears, demonstrating the influence of audio upon consumer behavior. Created a toolkit that sales partners could activate independently while showcasing Studio Resonate's unique combination of audio creativity and experiential expertise without additional staff on the ground.


Role: Creative director.&#38;nbsp;Managed integrated team of brand designers, copywriters, UX designers, and audio producers while coordinating with sales, product, and ad tech stakeholders.


Insight: Sales partners needed a non-presentation format to communicate the value of audio, while differentiating themselves from competitors like iHeart and Spotify, who lack robust internal creative teams.


My Approach:&#38;nbsp;Led creative concepting for crossmodal menu platform, pairing drinks with sound for sonic mood matching.&#38;nbsp;Directed digital design and copy for both digital interface and physical installation components.&#38;nbsp;Served as on-site creative lead for major event activations ensuring consistent brand experience


Results:&#38;nbsp;Exposed hundreds of guests across multiple international markets to the crossmodal power of sound on taste.&#38;nbsp;Generated multiple business leads and RFPs demonstrating tangible sales impact from the experiential approach.&#38;nbsp;Created scalable toolkit enabling sales partners to activate independently without creative team presence, saving extensive resources without negative business impact.&#38;nbsp;Renewed client interest in audio by proving practical application beyond traditional advertising presentations.
 &#38;nbsp;
	

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		<title>Ketel One &#124; De Nolet </title>
				
		<link>https://chelseajadecampbell.com/Ketel-One-De-Nolet</link>

		<pubDate>Tue, 08 Sep 2020 00:54:57 +0000</pubDate>

		<dc:creator>Chelsea Jade Campbell</dc:creator>

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	Ketel One &#124; De Nolet

	
	Led Ketel One's first-ever experiential campaign in the US to grow market share and evolve brand perception beyond "men's vodka," creating multi-year touring activation anchored by a striking 45 ft copper windmill that told the story of Dutch heritage and sustainable distillation.
Role: Creative director, designer, creative production lead, on-site creative lead.Insight: Due to a well established, category-defining campaign, Ketel One was pigeonholed as a men's vodka consumed neat. This was limiting the growth potential with younger, diverse audiences who didn't recognize the brand's authentic craft heritage and cultural relevance.

With the exterior's nocturnal illumination, this installation became a dramatic addition to local horizons across the country during its tour. &#38;nbsp;

	
My Approach:&#38;nbsp;Led creative pitch process featuring iconic 45-foot copper windmill design inspired by the Nolet windmill in Schiedam, Holland.&#38;nbsp;
Managed comprehensive production of touring installation whose choice of materials referenced the brand’s copper pot distillation process - a differentiator among competitors, while showcasing sustainability story (De Nolet windmill powers 20% of distillation energy).
Curated culturally-aligned programming matching each market's cultural moment with art performances, music, vodka tastings, and crafted cocktails.
Coordinated complex logistics across Square Design partnership, venue relationships, and DIAGEO stakeholders for multi-city installation tour.Results:&#38;nbsp;Created dramatic addition to local horizons across 4 major US markets including Art Basel Miami, SXSW, NY Fashion Week.
Successfully connected Dutch heritage to sustainability through iconic windmill design that became conversation starter.
Proved experiential marketing value for brand's first campaign of this type, establishing new marketing approach for Ketel One US.
Engaged younger audiences with memorable installation that repositioned brand as culturally relevant and environmentally conscious.


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